This colour visual proposed for a poster campaign in Germany incorporates pictures of three cultural icons to showcase the ethnic diversity of Singapore. 

 

Westvale on Pasir Panjang Road is a condominium development with a countryside ambiance yet highly accessible via expressways from the city centre. To capture this ambiance we designed a brochure which pictures highlighting these features, the full facilities, proximity to educational institutions at all levels, shopping, entertainment and the watersports, the beach being minutes across the main road.  The following were from our first submission: The concept was approved but Client asked for a more elaborate brochure with more space for images. We submitted the design in outline form and it was approved for final artwork to be developed. The printed brochure. Front cover. First spread. Second spread showing floor plans in bottom pocket. Floor plans being removed.

Concepts for property development advertising were usually roughed out in pen and ink or markers. This concept focuses on the country club facilities and proximity to the sea for water sports. . Here windsurfing, a popular sports then, was used as the main attraction. This concept was selected for taking to finished artwork. An industrial development used illustrations of road traffic and bus stop to emphasise the accessibility of the factory for visitors and staff.  The following are sample ads that were published for our developer clients. Half page spot-colour newspaper ad in the national daily. Colour ad for magazines and leaflets. Photocopy of printed magazine ad. Photocopy of printed magazine ad. Another project using country living as a draw. Photocopy of print ad for a mixed-used development comprising a shopping podium  and an apartment tower, positioned as the confluence of two growing commercial belts.

Mortein "Kill-A-Cockroach Contest" offered chances to win a total of 16 Holidays to Disneyland-USA and other prizes. The campaign kicked off with a TV Show "LIVE from Studio One" on Singapore Broadcasting Corporation (SBC) supported by radio spots, print ads in the dailies, and point of sale material. TV Show stage design (surviving b&w copy of colour original). In the TV Show the contestants compete to hit the centre of the crosshair  on the Mortein cockroach graphic. Winners in the final round would receive  a total of 16 expense-paid vacations to Disneyland-USA.  POS mobile. Counter-top standee for entry form s. Supermart shelf strip. Promotional carton for supermart mass  floor displays. Selected printed material. Entry form

To raise awareness a campaign was conceptualised based on the theme "More Go! Go Esso!" Design elements include Esso "Oil Drop" mascot cutouts, Esso logos, arrows, banners and buntings.   Above: A festive atmosphere is created with station fully dressed in campaign materials.

Reckitt's Pick-A-Box Contest, covering a wide range of Reckitt & Colman consumer products, was launched in print, on air and in-store. The range included insecticides, toilet cleaners, laundrycare, personal hygiene and air freshener categories. Contestants vie for over $100,000 in prizes including vacation packages and consumer electronics. Stage design for TV studio recording of the show for Live telecast the over national network. Entry Form for the Consumer Contest. The following were some of the finished items published during the campaign. Print Ad cum Entry Form. Entry Form. In-store Mobile.

Haze "Guess the Mushrooms Contest" Campaign was launched to introduce a new version of air freshener from the Haze Mushroom line which included Haze Super Mushrooms. Grand prizes comprise three holiday packages for two plus cash prizes of $10,000, $5000 and $1,000. 40 microwave ovens were also on offer.  The programme included a display at Parkway Shopping Mall main concourse, print ads, tv spots, posters and point-of-sale collaterals. The Entry Form for the Contest. The Mall Display. Alternative proposal with a mockup of Disneyland Magic Kingdom entrance. Display Panel listing the prizes. The published ad shown here shared the same artwork as the Entry Form distributed in supermarkets and other retail outlets. The Print Ad in the national dailies.