Malayan Airways Penang Poster (Study)
This is a study for a destination poster for Penang featuring the Kek Lok Si Temple in the background. Rendered with poster colours for two-colour silkscreen printing.
"The Lost Art of Hand-Drawn Ad Visualisation." Visualisation in the advertising workflow is the process of creating a visual realisation of a message to set in motion the campaign which will entail a host of additional talent. There was a time when drawing skill was the key to success, the ability to put pen to paper and render a sketch to fire the client’s imagination. Now it's simply stringing together stock photos, clip art and mock text. CLICK IMAGES TO ENLARGE.