Helena Rubinstein is a leading brand in the Singapore beauty products market and employed not only branding ads but promotional deals to entice first time users and to reward existing customers to grow its market share. Comprising mainly gifts-with-purchase offers, bundled products, price off deals and beauty seminars, these promotions were rolled out in a steady stream and had a positive impact on the bottomline. Gifts-with-purchases using products from a different category also provided cross sampling and sampling to widen adoption of the HR brand and strengthened brand loyalty.    Below are sample ads in design stage.   Below are a selection of printed ads. Joint promotion 2-page spread in 'Female' magazine. In this colour ad we trumpeted that Helen Rubinstein was dishing out Ellice Handy's best-selling cookbook “My Favourite Recipes” free with every purchase of $50 and above of HR products, adding that “It's stuffed cover to cover with the secrets of making those mo...