The American Express Service Establishment Promotion campaigns provide publicity to support establishments that accept the card. This example here features a bookstore and could be scaled up to cover several categories like restaurants, apparel, electronics, and CD-DVD retailers, simultaneously for maximum impact or sequentially for cumulative effect. The American Express Gifts Bonanza Promotion was held at Cold Storage Supermarts offering chances to win instant Mystery Gifts and home electronics prizes. The following are items from the promotion of the Grand Opening of Centrepoint mall. Countertop Standee. Leaflet Mailer.