American Express Travel Service handled both inbound and outbound traffic and had a sizeable following among Cardmembers especially for Amex branded packages. One of the attractions was that unlike with some other agencies, there were no hidden costs such as entry to attractions like museums and theme parks specified in the itinerary. Our creative work generally starts with hand drawn visuals such as those featured here. They were for newspapers, magazines and handouts. Many were targeted at the expat community especially Americans going on home leave. There were also mailing pieces to get local travel agents onboard with promoting Amex products. Copy for the descriptions were submitted on separate sheets along with ad schedules. Below are a selection of published ads.