Haze "Guess the Mushrooms Contest" Campaign was launched to introduce a new version of air freshener from the Haze Mushroom line which included Haze Super Mushrooms. Grand prizes comprise three holiday packages for two plus cash prizes of $10,000, $5000 and $1,000. 40 microwave ovens were also on offer.
The programme included a display at Parkway Shopping Mall main concourse, print ads, tv spots, posters and point-of-sale collaterals.
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| The Entry Form for the Contest. |
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| The Mall Display. |
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| Alternative proposal with a mockup of Disneyland Magic Kingdom entrance. |
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| Display Panel listing the prizes. |
The published ad shown here shared the same artwork as the Entry Form distributed in supermarkets and other retail outlets.
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| The Print Ad in the national dailies. |
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