This is another iteration of Metro's blockbuster shopping event that was mounted annually. Campaign planning on the creative front started with conceptualising print ads, storefront banners, in-store mobiles, price cards, contest forms, posters and other collaterals. Full page print ad. Theme Logo. Banners, mobiles, price cards and souvenir T-shirts. Shoppers' contest form. The following were some of the published material for the campaign. Theme Logo. Launch ad. Followup ads had images of apparel, accessories and homeware. Mobile. Price card.