This storyboard for 4711 ICE Eau de Cologne TVC was rendered with markers and a Rotring pen. It offered a solution for beating the heat in a tropical setting where air-conditioning was not yet prevalent. An iceberg dissolving into a closeup of the model's smile was the driving imagery. Another version portrayed a young couple on an outing and seeking relief from the heat with the product.

 A topical ad and pos mobile that offered free sweepstake tickets for a million dollar win. Above: Single piece version Above: 2-piece version with diecut shapes. Above: Gift with purchase promotion.