"The Lost Art of Hand-Drawn Ad Visualisation." Visualisation in the advertising workflow is the process of creating a visual realisation of a message to set in motion the campaign which will entail a host of additional talent. There was a time when drawing skill was the key to success, the ability to put pen to paper and render a sketch to fire the client’s imagination. Now it's simply stringing together stock photos, clip art and mock text. CLICK IMAGES TO ENLARGE.
To raise awareness a campaign was conceptualised based on the theme "More Go! Go Esso!" Design elements include Esso "Oil Drop" mascot cutouts, Esso logos, arrows, banners and buntings.
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| Above: A festive atmosphere is created with station fully dressed in campaign materials. |
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