Mortein "Kill-A-Cockroach Contest" Campaign

Mortein "Kill-A-Cockroach Contest" offered chances to win a total of 16 Holidays to Disneyland-USA and other prizes. The campaign kicked off with a TV Show "LIVE from Studio One" on Singapore Broadcasting Corporation (SBC) supported by radio spots, print ads in the dailies, and point of sale material.

TV Show stage design (surviving b&w copy of colour original).
In the TV Show the contestants compete to hit the centre of the crosshair 
on the Mortein cockroach graphic. Winners in the final round would receive
 a total of 16 expense-paid vacations to Disneyland-USA. 

POS mobile.

Counter-top standee for entry forms.

Supermart shelf strip.

Promotional carton for supermart mass  floor displays.

Selected printed material.

Entry form