Mortein "Kill-A-Cockroach Contest" offered chances to win a total of 16 Holidays to Disneyland-USA and other prizes. The campaign kicked off with a TV Show "LIVE from Studio One" on Singapore Broadcasting Corporation (SBC) supported by radio spots, print ads in the dailies, and point of sale material. TV Show stage design (surviving b&w copy of colour original). In the TV Show the contestants compete to hit the centre of the crosshair  on the Mortein cockroach graphic. Winners in the final round would receive  a total of 16 expense-paid vacations to Disneyland-USA.  POS mobile. Counter-top standee for entry form s. Supermart shelf strip. Promotional carton for supermart mass  floor displays. Selected printed material. Entry form