Two worlds meet at Café Orient, offering the pick of eastern and western cuisine served in the finest tradition, surrounded by coromandel screens, porcelain dinnerware and marble-topped furniture. A romantic hideaway in the city centre. Love at first bite. After approving the concept the client wanted the ad to focus on the main attraction – traditional Chinese porridge served in a setting of understated opulence. After some brainstorming we hammered out a new ad headlined "Explore the simple pleasures of Chinese Porridge!"which the client was pleased to accept. With the subhead "Deliciously simple, simply delicious. 7pm-3am" it was followed by descriptive copy "There was a time when people of cultivated taste would meet to savour the simple pleasures of life. Today Café Orient captures that spirit with Chinese Porridge served in a setting reminiscent of a bygone era. Marble-topped coffee tables, fine porcelain and exquisite coromandel screens evoke a sense of ...