Macau Tourist Information Bureau's campaign to increase visitor arrivals kicked off with the Launch Phase which centred on generating greater awareness of Macau's attractions besides its casinos, which are already well known in the region. Macau has a rich heritage that would add to the reasons for making a visit more rewarding, especially for family tours that offer something for everyone. LAUNCH PHASE   For starters we sketched out a campaign that offered a peek into the past. This will cover sightseeing, street food and gourmet dining, shopping, cultural pursuits and of course the pièce de résistance – racing and betting. The concepts were generally well received and we proceeded to flesh them out. As we were at this juncture transitioning into the digital era our visuals were a hybrid of hand-drawn and computer-generated artworks. The concepts evolved into a choice between "A peek into the past!" and "You can bet on it!" "A peek into the past!"...