Outside their branding campaigns Ovaltine often employed below-the-line advertising to take advantage of opportunities to drum up sales such as during festive seasons. These comprise gift-with-purchase or price-off promotions publicised with newspaper ads, comics format print ads, point-of-sale mobiles and tag-on shorts at the end of tv commercials. These promotions drove foot traffic to the stores and sales increases often exceeded projections.   NEWSPAPER ADS & POINT-OF-SALE MOBILES Below are samples of published works for press ads and point-of-sale mobiles. COMICS FORMAT PRINT ADS Nurturing a new generation of new consumers is key to the longevity of brands. Ovaltine used the power of comics as a tool to inculcate the importance of proper nutrition for healthy living. TV COMMERCIAL  TAG-ONS In addition tag-ons featuring the offers are produced for some campaigns to ride on the  wider exposure achieved with brand-building tv spots.