Metro "In Time with Fashion" and other fashion-focussed ads positioned the stores as the one-stop destination for stylish clothes and accessories that are in step wth the times.   The following were the published ads in the local newspapers.

This is so seventies! Bell bottoms, telephones and typewriters. A series of ads designed to create awareness of Metro's wide selection of streetwear for all occasions.

Metro Department Stores "Whale of a Sale" was a blockbuster annual event as big as Black Friday in the US. It was supported by a carpet bombing campaign in print, on air, out of home and in-store, all geared to generating excitement and ringing the tills. Even shoppers from the surrounding region flew in by the planeloads to grab the bargains on offer! The window displays were too big to miss. Huge banners scream from the mall facades. Special buses to facilitate store accessibility.  Print ads to spread the word. In-store mobiles to generate excitement.  TV slides and radio spots to amplify the sales messages. The campaign was launched with half-page spot colour ads in the national dailies. Half-page spot colour newspaper ad. Banner outside Metro Supreme. Banner and window display at Metro Supreme. Shop marquee and window display at Metro Orchard. Shop front banner at Metro High Street. Banner outside Metro Toyland & Bargain Centre. Bus back advertising. Above three pict

This is another iteration of Metro's blockbuster shopping event that was mounted annually. Campaign planning on the creative front started with conceptualising print ads, storefront banners, in-store mobiles, price cards, contest forms, posters and other collaterals. Full page print ad. Theme Logo. Banners, mobiles, price cards and souvenir T-shirts. Shoppers' contest form. The following were some of the published material for the campaign. Theme Logo. Launch ad. Followup ads had images of apparel, accessories and homeware. Mobile. Price card.

During the great stagflation era stricken by economic stagnation and price inflation, Metro offered some relief with a plethora of value-packed goods under the Price Fighter Campaign , backed by Weekly Knockouts on staples. Finished ads were published in major dailies, and point of sale material displayed widely to drum up bargain hunting excitement.