Metro "Whale of a Sale" #2

This is another iteration of Metro's blockbuster shopping event that was mounted annually. Campaign planning on the creative front started with conceptualising print ads, storefront banners, in-store mobiles, price cards, contest forms, posters and other collaterals.

Full page print ad.

Theme Logo.

Banners, mobiles, price cards and souvenir T-shirts.

Shoppers' contest form.

The following were some of the published material for the campaign.

Theme Logo.

Launch ad. Followup ads had images of apparel, accessories and homeware.

Mobile.

Price card.