Metro Department Stores "Whale of a Sale" was a blockbuster annual event as big as Black Friday in the US. It was supported by a carpet bombing campaign in print, on air, out of home and in-store, all geared to generating excitement and ringing the tills. Even shoppers from the surrounding region flew in by the planeloads to grab the bargains on offer!
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The window displays were too big to miss. |
Huge banners scream from the mall facades.
Special buses to facilitate store accessibility.
Print ads to spread the word.
In-store mobiles to generate excitement.
TV slides and radio spots to amplify the sales messages.
The campaign was launched with half-page spot colour ads in the national dailies.
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| Half-page spot colour newspaper ad. |
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| Banner outside Metro Supreme. |
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| Banner and window display at Metro Supreme. |
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| Shop marquee and window display at Metro Orchard. |
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| Shop front banner at Metro High Street. |
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| Banner outside Metro Toyland & Bargain Centre. |
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| Bus back advertising. |
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| Above three pictures: Instore decorations. |
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