These visuals were rendered with brush and gouache paint on paper. Bond paper was used for its foldability. The result was a bit wrinkly. As it was a big piece using markers to draw and fill would have taken ages.

 

Here are Carnation Evaporated Milk branding prints ads, product usage ads and recipe booklets distributed at retail outlets during sampling sessions. The campaign kicked off with a branding ad emphasising brand identity, pack recognition and main usage directions.   Above: The 2-colour half-page newspaper ad In phase 2 usage directions were reinforced with three ads highlighting with coffee, desserts and as whipped cream. Two layouts were presented, one dynamic and the other static. Above: Dynamic layout version. Above: Static layout on fixed format. A recipe booklet was produced to support the print campaign. Above: Cover and first inside spread Above: The inside spreads of more recipes  Finally a Recipe Contest was held to further maintain momentum with ads, posters and contest forms. The Recipe Contest Campaign comprises print ads, posters and handbills at point of sale.   

To ride on the buzz generated by then reigning box-office hit move Moby Dick starring Gregory Peck, this ad for Cummins Marine Engines touted their "Whaleful of Power."

This ad draws on imagery suggesting the equipment can reshape the face of the earth with its power and reliability.