Monocrafts Diaries Brochure
These visuals were rendered with brush and gouache paint on paper. Bond paper was used for its foldability. The result was a bit wrinkly.
As it was a big piece using markers to draw and fill would have taken ages.
"The Lost Art of Hand-Drawn Ad Visualisation." Visualisation in the advertising workflow is the process of creating a visual realisation of a message to set in motion the campaign which will entail a host of additional talent. There was a time when drawing skill was the key to success, the ability to put pen to paper and render a sketch to fire the client’s imagination. Now it's simply stringing together stock photos, clip art and mock text. CLICK IMAGES TO ENLARGE.
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