"The Lost Art of Hand-Drawn Ad Visualisation." Visualisation in the advertising workflow is the process of creating a visual realisation of a message to set in motion the campaign which will entail a host of additional talent. There was a time when drawing skill was the key to success, the ability to put pen to paper and render a sketch to fire the client’s imagination. Now it's simply stringing together stock photos, clip art and mock text. CLICK IMAGES TO ENLARGE.
This poster dispenses first aid information with a light touch. Illustrated with watercolour paintings of situations where Dettol antiseptic could help.
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| Exploratory concept 01 |
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| Exploratory concept 02 |
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| Firmed up design 02 |
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| The printed poster for display in pharmacies, clinics and schools. |
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