Designing attractive info-packed Travel Guides to pack seats on Malaysian Airways.

Before Singapore Airlines there was Malayan Airways, then Malaysian Airways. Yes SIA goes back a long time, to 1947 in fact.

To provide in-depth information on major travel destinations Malaysian Airways we produced a series of travel guides pitched at both vacationers and business travellers. Contents include details of entry requirements, weather, tips on hotels, dining, sightseeing and entertainment, getting around, i.e. the works.

For the covers we designed a colourful composition of tourist favourites in a style contemporary with the times. The inside pages were in to be in black and white, and several pages were marked out for advertisers seeking a medium to reach upmarket consumers.

Above: A study concept for the cover of the series.

Above: Publications for three destinations were produced and distributed to key travel agents 

to kick off the campaign.