Catch them young and you have them for life. That's how forward looking marketers ensure longevity for their brands. As part of this objective Bristol Myers launched a campaign to educate children on the benefits of good nutrition. To sweeten the deal a beverage shaker was banded with the pack and advertised in the dailies with spot colour ads. With Ovaltine we took a difference approach. We employed the comic strip format to educate the young on how to prepare the beverage hot or cold as they fancy. This ad was produced in conjunction with the  Mr Men’s ’84 Olympics Collection  where consumers collect Mr Men stickers packed in Ovaltine tins and paste them in a collector's album to qualify for a Mr Men School Kit (below) and other prizes. For the World Cup Espana '82 Promotion, Ovaltine offered a Sports Bidon to be redeemed by collecting a set of stickers banded with Ovaltine packs. The premium proved very popular and many school children were seen drinking from their Bidon

Have you ever wondered what was it like to work in a time when there were no digital devices on your desk or lap, or in your pocket? Yes, I'm referring to the days before the Mac and PC, when pen and paper ruled. Artists worked at drawing boards with T-squares and set-squares, creating with pencils, markers, paint and ink on paper, cards and boards. From my Jurassic era days as an advertising creative I have hoarded samples of my work, initially to build a portfolio for career advancement. The collection comprises not only the printed works but also the visuals, aka scamps or initial concepts, hand drawn using traditional media such as pencils, inks, paints and markers, many created well before the computer age. These have become treasured mementos of my days of agony and ecstasy at the drawing board. While the handcrafted designs might appear crude and sketchy when compared with today’s slick renders using stock photos, clip art and proper typesetting, they have an inherent qualit

Before Singapore Airlines there was Malayan Airways, then Malaysian Airways. Yes SIA goes back a long time, to 1947 in fact. To provide in-depth information on major travel destinations Malaysian Airways we produced a series of travel guides pitched at both vacationers and business travellers. Contents include details of entry requirements, weather, tips on hotels, dining, sightseeing and entertainment, getting around, i.e. the works. For the covers we designed a colourful composition of tourist favourites in a style contemporary with the times. The inside pages were in to be in black and white, and several pages were marked out for advertisers seeking a medium to reach upmarket consumers. Above: A study concept for the cover of the series. Above: Publications for three destinations were produced and distributed to key travel agents  to kick off the campaign.

The Kelong was The Cathay Hotel's nightclub inspired by the picturesque fishing traps staked off the island's coast where fish and other sea creatures are directed by a series if palisades driven into the seabed to a holding enclosure under a gigantic platform at the deep end of the structure. Periodically a huge net beneath the waves is drawn up with hand-operated capstans to harvesting the catch of the day.  For the menu design we took the cue from the straw mats and jute ropes used in the operation of the kelong to create something unique with tactile feel and a rustic seaside look. The menu pages would be illustrated with pictures of fish, molluscs and crustaceans, and drawings of fishing paraphernalia such as woven baskets, drying trays, nets and hurricane lamps. Kelongs often hosted night stays for visitors attracted by gourmet dining on live seafood. What could be fresher than the catch swimming right under your feet? A truly delectable delight which The Kelong Nightclub