Metro Golden Mile was to be the department store chain's flagship outlet. In addition Metro would announce its venture into supermarket operations, a first for the fast expanding company.
To prepare for its launch a multi-prong campaign was prepared for print, instore, outdoor and on air.
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| Teaser ads in the leading daily. |
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| Launch Day ad. |
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| Followup ad with offers. |
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| Followup supermarket ad with offers. |
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| Supermart positioning ad. |
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| Supermarket positioning ad. |
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| TV slide. |
The following are a selection of published material starting with the teasers.
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