Metro Extreme Discount Promotions

In a time of high inflation and economic stagnation, Metro took a proactive step to improve their business outlook while serving customers with solutions to stretch their dollars. Campaigns were proposed to source and distribute low priced goods at hefty discounts. 

A discount concept store was proposed dubbed Metro A•D•C, or Automatic Discount Centre. 





We explored ideas for Hyper-Specials, Mix 'n Match to move oddments and remnants ...





... and goods marked down so low we could only label them as Ridiculous!




"Metro Hyper-Specials" and "Metro Ridiculous Sale" were selected for development to final artwork and launched. "Mix n Match" was hived off as a separate campaign.








Metro Mix 'n Match ran as a separate campaign.

















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