Reckitt & Colman Packaging Revamp: Robin Laundry Products

During the brainstorming round the focus was on product category naming. Soak 'n Wash and Soaker were the first candidates to emerge for development and package design was set in motion.

After further debates a more specific name Soaking Powder was chosen for its category positioning, and packaging design resumed.

Marketing decided to move from paper to plastic, and labels were designed. This was followed by trade information brochures for dealer sell-in. 

Point of sale material were also worked on in tandem.

Meanwhile three other laundry care products were also in gestation for line extension to pursue category dominance and shelf impact. They were Robin Bleach, Robin Fabulon and Robin Preen.

Robin Fabulon and Robin Preen were selected for further exploration using digital 2D rendering.

A variation to the assignment was to overhaul the logo by simplifying it for greater graphic impact. Two designs were submitted for review.

The following were the finished or semi-finished products.

Pre-production mockups.

Pre-production mockups.

Final products.

Final products.