Metro Marine Parade Store Opening

 With the bourgeoning population in the heartlands an opportunity opened for Metro to bring their shopping experience closer to home at Marine Parade next to Parkway Parade, a swanky new mall with high footfall that could be tapped by the new store.

A theme logo was proposed to serve as the unifying element of the campaign.

Proposed full page spot-colour launch ad.

Proposed Win a Cruise Contest entry form.

The campaign kicked off with a spot-colour print ad followed by black and white ones in various sizes, a shoppers' contest, banners and in-store displays to maintain momentum.

Flagship ad.

Support ads.

Poster announcing contest.

Contest entry form.