Brand's Essence of Chicken Generic Gift Pack

Gift packs are expensive to design and produce, and a waste of packaging material if not done right. To work around these constraints a generic design was proposed and, for each essence variant to be gift packed, two stickers would be printed and applied to the mass-produced gift boxes to provide variant identity, nutritional and other statutory labelling requirements. 

Strictly speaking the first two sketches were not old school paint-on-paper renderings, but digitally drawn with stylus and tablet using painting software that mimicked traditional media. The look and feel is almost indistinguishable from sketching the old-fashioned way.

The following artworks that simulated 3D mockups were also software driven, with the latter being the end result after several versions of the background pattern were explored.