"The Lost Art of Hand-Drawn Ad Visualisation." Visualisation in the advertising workflow is the process of creating a visual realisation of a message to set in motion the campaign which will entail a host of additional talent. There was a time when drawing skill was the key to success, the ability to put pen to paper and render a sketch to fire the client’s imagination. Now it's simply stringing together stock photos, clip art and mock text. CLICK IMAGES TO ENLARGE.
This is an example of a hand drawn visual, a vanishing art in the era of digital compositing with the proliferation of online stock photos, clip art and other services. One needs no mastery of drawing to put together a concept that closely approaches the desired outcome for presentation to the client.
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