"The Lost Art of Hand-Drawn Ad Visualisation." Visualisation in the advertising workflow is the process of creating a visual realisation of a message to set in motion the campaign which will entail a host of additional talent. There was a time when drawing skill was the key to success, the ability to put pen to paper and render a sketch to fire the client’s imagination. Now it's simply stringing together stock photos, clip art and mock text. CLICK IMAGES TO ENLARGE.
Concept sketch for venue launch. It was a quick sketch done with markers in black and red for spot colour printing. Restaurant interiors, menu items and topics were roughy indicated for exploration with client.
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   Above: Website pages. |
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