"The Lost Art of Hand-Drawn Ad Visualisation." Visualisation in the advertising workflow is the process of creating a visual realisation of a message to set in motion the campaign which will entail a host of additional talent. There was a time when drawing skill was the key to success, the ability to put pen to paper and render a sketch to fire the client’s imagination. Now it's simply stringing together stock photos, clip art and mock text. CLICK IMAGES TO ENLARGE.
As an extension of the print ad campaign extolling the convenience of cooking with Esso Gas, a demo van was produced by converting a VW passenger van into a pickup with room for two demonstrators, a helper and the driver. A model was hand-crafted to sell the idea.
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