How to lure vacationeers out to sea? We created the Shore Excursion Sales Kit for Cruise East.

This assignment was a rushed job. Briefed in the afternoon, delivery deadline 9.00 am next morning at the hotel poolside. The entire project was rendered for two colour printing in black and green on white stock.

Tools used were markers, slab and fine tipped. 

Above: The cover 

The cover is headlined "Cruise East Shore Excursions" and illustrated with a route map evoking a fun-filled cruise to exotic locations.


Above: Contents

The inside features a pocket with a diecut of the cruise ship into which are tucked the brochures of the excursion packages. Only six were rendered with their cover designs but left blank inside as examples. 

An omnibus brochure containing four bestsellers is also proposed which can also serve as a poster.


Above: Front design for omnibus brochure/poster spread over 12 panels, to be folded down to two as front and back covers (the top right ones).


Above: Six destinations are featured on the reverse side, each on two panels.

 
   

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