"The Lost Art of Hand-Drawn Ad Visualisation." Visualisation in the advertising workflow is the process of creating a visual realisation of a message to set in motion the campaign which will entail a host of additional talent. There was a time when drawing skill was the key to success, the ability to put pen to paper and render a sketch to fire the client’s imagination. Now it's simply stringing together stock photos, clip art and mock text. CLICK IMAGES TO ENLARGE.
 |
| Above: Front and back covers, and first inside spread. |
 |
| Above: Second inside spread. |
 |
| Above: Third inside spread. |
 |
| Above: The printed brochure. Panels were reduced from six to four on each side. |
 |
| Above: The printed ad in travel magazines. |
 |
| Above: Press ads. |
 |
| Above: Collaterals. |
 |
| Above: Matchbox |
 |
| Above: Press ad. |
 |
| Above: Press ad. |
 |
| Above: Press ad. |
Comments
Post a Comment