The following were retail ad concepts done in a jiffy to meet urgent deadlines. Poster for Trini Lopez Dinner Show at the Island Ballroom. Dinner Ticket for the Show. Beef Week Promotion The printed and published items. Artiste's photo was provided by client.

  Above: The first sketch. Other studies were lost. Above: The final design.

Singapore Travel News was a monthly publication of the Singapore Tourist Promotion Board aka STPB. A special feature was produced for each month's issue and an elaborate visual was rendered for review before moving to finished artwork.   Above: Colourful centrefold features "August, Month of Festivals" in Singapore's cultural calendar. Above: Typical feature spread. Tourism photos © STPB. This poster was enclosed in the newsletter as an insert.

 

This is a study for a destination poster for Penang featuring the Kek Lok Si Temple in the background. Rendered with poster colours for two-colour silkscreen printing.   

  This ad was part of a print blitzkrieg by Malayan Airways to promote the arrival of jet travel in the region on the de Havilland Comet, the world's first jetliner. Above: The visual. SilverKris logo was designed by John Hagley. Above: The published ad.

These ads announced the arrival of new additions to the airlines' fleet, namely the De Havilland Comet and the Fokker Friendship. The Comet service would later be rebranded the SilverKris Jet . Above: Sketch of the bus panel for the Comet service. Above: The visual for the Fokker Friendship ad. Above: Another version focussed on the Rolls-Royce engines of the Fokker Friendship. Above: The print ad announcing the first jet aircraft connections in the region. Above: The bus panel carrying the rebranded SilverKris Jet. Above: The print ad for the Fokker Friendship.

  Above: Front and back covers. Above: Inside with pocket for ticket on the left panel. Above: Revised front cover.

The original visual was rendered in colour but was lost, and only this black and white photo survived. The finished artwork by produced by the Client's agency.

 

This mural design showcases the airline's destinations and was to be fabricated from wrought iron strips bent into curlicue shapes evoking traditional Indonesia batik motifs. It was to be mounted on red-stained timber slats with stainless steel rods linking discs representing the destinations into a route map. A compass rose with the Garuda Logo formed the centrepiece of the design.

The design for this brochure was rendered in marker pens and gauche paint. Illustrations featured popular tourist spots in each destination.  The finished artwork deviated a little from the original concept. Typesetting for the body text was provided by the printer who were constrained by the limits of technology before the advent of computers that enabled a better text wrap around the images.

Featuring an Indonesian wayang multi or shadow play character, this ticket wallet adds a distinctive look to air-tickets issued by the airline.  Above: Colours are red gold and black. The pocket for the ticket is covered with traditional batik pattern.

 

National (now known as Panasonic) electronic and home appliances were top sellers in Singapore from the 1960s. The neon-lit National Tower which houses the biggest product showroom in town was a controversial structure as it stuck out as an architectural anomaly in the civic district dominated by historic buildings. With its neon-lit facade towering over the City Hall and St Andrew's Cathedral, it was a photographer's nightmare. Here are selected ads produced to add momentum to its spectacular growth trajectory. Above: Full page press ad. Above: Junior page press ad. Above: Half page press ad.   30 ft window display at the National Tower, North Bridge Road, beside Capitol Theatre. Window decal for retail outlets. Selected published ads. Above: Half page press ad. Above: Full page press ad.

Rediffusion was a broadcasting system offering music, news and stories through a network of loudspeakers installed in homes around the country. I was based on a monthly subscription model much like today's audio streaming services. Above: Front/back covers and first spread. Above: Inside spreads.